If you were to evaluate what the larger yacht brokerage firms do for their customers from a marketing standpoint, you would find the differences to be subtle. As the boat owner and seller, you would need to thoroughly investigate the plan that each brokerage firm is proposing and evaluate. It's always a good rule of thumb when choosing a yacht broker to interview several different ones, ask for a presentation on what kind of advertising commitment will be made, analyze the information, and then decide who is best to sell your yacht. The right strategy and the right broker can often lead to a quicker sale and for more money.
At United Yacht Sales, we are a professional brokerage firm, not a new boat dealer that also does brokerage. We put 100% of our effort, focus, and marketing budget into our clients' listings. We are ethically bound to do what's in our clients' best interests. That means making sure that your boat is sent to as many other websites as possible in order to maximize exposure.
Makes sense, right? Why wouldn't a yacht brokerage want their listings in as many places as possible? Wouldn't that mean the yacht they are trying to sell would....(gulp).....sell faster?
The fact is that many brokerages out there today, for a variety of personal reasons, do not want your listing distributed out to as many places as possible online. Perhaps they want to try and represent both the buyer and seller, doubling their commission. That's a great idea, as long as it means your boat gets sold in a reasonable amount of time without sitting and waiting for their pay day. Perhaps they don't want to encourage yet another boat classified website? Whatever the reason, the only person it ends up hurting is YOU!
United Yacht Sales adds your boat to the 2 major yachting industry MLS systems which allows it to be sent out to every major classified website (like Yachtworld, BoatTrader, etc.), our competitors' websites, and a variety of other niche websites that many others don't utilize. We include a 3rd MLS system as well, if the size of the boat dictates it be added.
"Our goal is to get your yacht sold as quickly as possible and sometimes that means splitting our commission with another brokerage firm," says Captain Jeff Palmer, President of United Yacht Sales. "We believe that if we do what's right by our customers that we will build an on-going relationship that goes well beyond just the one transaction."
If you are interested in selling your yacht with UYS, please contact our main office at 772-463-3131 or fill out our form online, What's My Boat Worth?
Does Your Yacht Broker Advertise Your Boat On These Websites?
United Yacht Sales was one of the very first brokerage firms to begin advertising on SportfishTrader.com and continues to be one of the largest collaborators with the company. Sportfish Trader has one of the top social media presences online today. Along with its sister channel (360FishingNation), Sportfish Trader has nearly 300,000 followers on Facebook and Instagram. Wouldn't you want your boat advertised to their audience?
When you list your sportfishing yacht with us, your boat is automatically sent to SportfishTrader.com and there is a good chance it will be featured on their social media channels. "I use Sportfish Trader to photograph and video all of my sportfish listings," says Greg Graham. "As soon as they release the images on social media, I immediately begin getting calls."
Sportfish Trader's team will also be covering the Jimmy Johnson Quest For The Ring Tournament this March on behalf of UYS. United Yacht Sales is the official yacht broker sponsor for the tournament.
One of the newest yacht brokerage websites to be created, United Yacht Sales is one of the very first brokerage firms to jump on board yachtsforsale.com. Launched at the 2023 Miami Boat Show, YachtsForSale.com is actually owned by another boat dealership and brokerage firm which is going to keep many other companies from advertising here. But not, United Yacht Sales.
"We thought long and hard about whether to send our listings to yachtsforsale.com being that they are owned by our competition," continued Jeff. "At the end of the day, we relied on our rule of thumb to always do what's right for our customers which meant getting their listing advertised in as many places as possible."
YachtsForSale.com only allows boats to be advertised on it that are listed with a professional broker and do not allow FSBO's (For Sale By Owner) vessels.
BoatsForSale.com is also managed by the same company that runs YachtsForSale.com. When you list your boat with a United Yacht Sales broker, your boat is automatically entered into both MLS systems by our listing team, which is then automatically fed to BoatsForSale.com. If anyone on the website is interested in your listing, that enquiry goes directly to the UYS broker you have hired to represent you.
While MoreBoats.com may not get the same amount of traffic as Yachtworld.com, it still brings in thousands of visitors each day. As part of our membership to the International Yacht Brokers Association, all of the listings signed with United Yacht Sales will be sent automatically to this website as well. Like many other boating websites, they advertise in different places to attract buyers. Will the right buyer see your boat online there?
Will RightBoat.com have the right buyer for your yacht? We aren't sure, but we're going to put it there anyway. Some yacht brokers go with a targeted, precision approach to finding a buyer. Some go with the "shotgun approach" by putting your boat everywhere possible. We tend to go with both approaches. Whether it's advertising your yacht to our 250 yacht brokers before the photography is even done, to running targeted search engine campaigns for people searching for your type of boat, we make sure everyone knows your listing is available for sale.
Owned by the same company as Power & Motor Yacht magazine, BoatQuest.com receives traffic from all of the digital marketing efforts from PowerAndMotorYacht.com. Passagemaker magazine, SAIL magazine, Yachts International, and Soundings are all marine publications that send traffic to BoatQuest.com. All of United's listings are automatically fed there as part of our MLS service.
For a complete list of websites your boat will appear, contact your United Yacht Sales broker today. We continually evaluate new opportunities to market our customers' listings as they become available. Whether it be these classified boating websites, Yachtworld, BoatTrader, social email, or other methods of online advertising, United Yacht Sales is at the forefront of opportunities to help you sell your boat.
Related Articles You Might Also Be Interested In:
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- How To Choose The Right Yacht Broker
- What Is The Best Sportfish?
- How Much Is A Sportfishing Yacht?
- How Much Does A Fishing Yacht Cost?
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- What To Do To Help Sell Your Boat Faster
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