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photo of Brian Boettler, Chief Executive Officer

Brian Boettler

Chief Executive Officer

CEO Brian Boettler is an entrepreneurial leader that believes in building companies with a foundation of great people and hard work. This has led him to being in leadership positions with numerous enterprises across the country with revenues earned exceeding $350 million annually.

As a customer, Brian was able to see first-hand how great the people at United Yacht Sales are while working directly with co-owner Captain Jeff Palmer. When the opportunity presented itself to purchase the majority share of United Yacht Sales, Brian knew that he had a great foundation to build upon.

Brian’s approach to a successful yacht brokerage firm is to have the best brokers and support team in the business. His primary objective is to provide a platform and team that makes our brokers and clients lives easier.

Since assuming the role of CEO in December of 2020, United Yacht Sales has seen explosive growth. Under Brian’s management, United Yacht Sales has doubled the staff in our offices to support the additional 100 brokers hired since taking over. Additionally, UYS has been expanding our representation of new boat lines. Under his leadership United Yachts has set records in almost every area of the business.

“During its 20 years, United Yacht Sales has become 'The Gold Standard of Yachting'. Peter and the entire UYS staff have truly built an outstanding reputation in this industry. I want to thank and congratulate the entire team on your successes and your help with building such a great brand."

"As with any journey, evolution is a constant and I appreciate the great company you all have become and envision an amazing future ahead – I am energized by our goal of making United Yacht Sales the best yacht brokerage brand in the world."

"Anchored by pillars of Product, Story, Service and Team, we will become decisive in proactively improving in the areas we need to, while making investments necessary to drive our long-term growth. We will significantly strengthen our leadership and management across our business. One of the most important additions was adding Jeff Palmer as part owner. Jeff has been in yachting for over 30 years as a yacht captain, surveyor and now broker. He has been my co-architect in designing a strategic playbook to position us toward becoming the best in the industry. I have seen first-hand how he has sincerely earned the trust and respect of his of his teammates and clients. Along the way, Jeff has shown unshakeable passion for this brand."

"What I am most excited about in this next chapter is creating a platform that brings these strengths together in a vision that empowers us to all reach our full potential. This evolution of company leadership will reflect what we want to become in the future while continuing to build on what is already a strong foundation."